2024 Beauty Trends to Watch: Expert Predictions

Source: Styled Stock Society

As a beauty enthusiast, I am always on the lookout for the latest trends in makeup, skincare, and hair care. This 2024 I want to make sure to stay on top of beauty trends and on the best product that will treat my skin with kindness. I looked for the expert predictions for this year and then curated some of the highly rated products at different beauty stores.

One trend that is set to dominate in 2024 is "hangover beauty", according to a report by WGSN. This trend is all about taking a more forgiving and honest approach to self-care, with stressed-out beauty consumers prioritizing joy and pleasure in their wellness routines. Expect to see more products that promise to soothe and revitalize tired skin, as well as makeup that creates a fresh, dewy look. I know I need some of these products ASAP.

Another trend that is set to make a big impact in 2024 is "balletcore", as reported by ELLE. This trend is all about channeling the elegance and grace of ballet into your beauty routine, with soft, romantic makeup looks and hairstyles that evoke the world of ballet. Think delicate pink blush, fluttery lashes, and ballerina buns. Whether you're a dance enthusiast or simply love a feminine, romantic look, balletcore is a trend to watch in 2024.

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Sustainable Beauty Rises

As we move into 2024, sustainable beauty is becoming more important than ever. Consumers are looking for eco-friendly and ethical products that align with their values. Here are some of the sustainable beauty trends to watch in the coming year.

Eco-Friendly Packaging

Eco-friendly packaging is a major trend in the beauty industry, as consumers become more aware of the impact of packaging on the environment. Brands are exploring new ways to reduce waste and use more sustainable materials. This includes using recycled materials, biodegradable packaging, and refillable containers. Some brands are even using edible packaging made from seaweed or other natural materials.

Natural Ingredient Sourcing

Consumers are increasingly looking for natural and organic beauty products, and brands are responding by sourcing ingredients sustainably. This includes using ingredients that are ethically sourced, Fairtrade certified, and grown using regenerative agriculture. Brands are also exploring new ingredients that are sustainable and have a low environmental impact, such as upcycled ingredients and ingredients sourced from biodynamic farms.

Waterless Products

Waterless beauty products are gaining popularity as consumers look for products that are more sustainable and have a lower environmental impact. Water is a precious resource, and many beauty products contain a high percentage of water. Brands are exploring new ways to create products that don't require water, such as powders, bars, and oils. This not only reduces the environmental impact of the product, but also makes it more convenient for consumers to use on-the-go.

Technological Integration in Beauty

As we enter 2024, the beauty industry continues to embrace technological advancements to enhance the consumer experience. From personalized skincare routines to virtual try-on apps, technology is changing the way we approach beauty. Here are a few technological trends to watch for in 2024.

Personalization Through AI

Artificial intelligence (AI) is becoming increasingly popular in the beauty industry, allowing companies to provide personalized recommendations to their customers. By analyzing data on a person's skin type, concerns, and preferences, AI can suggest products tailored to their specific needs. This level of personalization can help consumers find the right products faster, leading to a more satisfying shopping experience.

Virtual Try-On Apps

Virtual try-on apps have been gaining popularity in recent years, and this trend is expected to continue in 2024. These apps allow users to try on makeup virtually, using augmented reality (AR) technology. This can help consumers visualize how a product will look on them before making a purchase. Some apps even offer personalized recommendations based on the user's skin tone and features.

Beauty Devices and Gadgets

Beauty devices and gadgets are also becoming more common in the beauty industry. From facial cleansing brushes to LED light therapy devices, these gadgets can enhance a person's skincare routine. Some devices even use AI to analyze a person's skin and provide personalized recommendations. While these devices can be expensive, they can provide long-term benefits for the skin.

Inclusive Beauty Movements

As we move towards 2024, inclusivity is becoming an increasingly important aspect of the beauty industry. Consumers are demanding products that cater to a diverse range of skin tones, genders, and abilities. Here are some of the top inclusive beauty movements to watch out for in 2024.

Shade Range Expansion

One of the biggest trends in inclusive beauty is the expansion of shade ranges. In the past, beauty brands have been criticized for not offering enough shades for people with darker skin tones. However, in recent years, many brands have begun to expand their shade ranges to be more inclusive. In 2024, we can expect to see even more brands offering a wider range of shades to cater to all skin tones.

Gender-Neutral Products

Another trend in inclusive beauty is the rise of gender-neutral products. Many consumers are looking for products that are not marketed towards a specific gender. In 2024, we can expect to see more brands offering gender-neutral products such as skincare, makeup, and fragrances. This will allow consumers to choose products based on their individual preferences rather than being limited by gendered marketing.

Accessible Beauty for All

Inclusive beauty also means making products that are accessible for all consumers. This includes people with disabilities, as well as those who may have difficulty using traditional beauty products. In 2024, we can expect to see more brands offering products that are easy to use and cater to a wider range of abilities. This could include products with larger packaging, easy-to-grip applicators, and braille labeling.

Skincare-First Approach

Preventative Aging Solutions

One aspect of this skincare-first approach is the emphasis on preventative aging solutions. Consumers are looking for products that will not only address existing skin concerns but also prevent future signs of aging. This includes ingredients like retinol, vitamin C, and hyaluronic acid, which have been shown to improve skin texture and reduce the appearance of fine lines and wrinkles.

Skinimalism Trend

Another aspect of the skincare-first approach is the skinimalism trend. This trend emphasizes a more minimalist approach to skincare, with a focus on using fewer products that are more effective. This means that consumers are looking for multi-purpose products that can address multiple skin concerns at once. For example, a moisturizer that also contains SPF and antioxidants.

Microbiome-Focused Products

Finally, the skincare-first approach also includes a focus on microbiome-focused products. These products are designed to support the natural balance of bacteria on the skin, which can help to improve overall skin health. This includes products like probiotic skincare, which contains live bacteria to promote healthy skin.

What are your favorite beauty products? Let us know in the comments or through social media!